Revenue Management through Dynamic Cross-Selling in E-commerce Retailing
نویسندگان
چکیده
منابع مشابه
Revenue Management Through Dynamic Cross Selling in E-Commerce Retailing
We consider the problem of dynamically cross-selling products (e.g., books) or services (e.g., travel reservations) in the e-commerce setting. In particular, we look at a company that faces a stream of stochastic customer arrivals and may offer each customer a choice between the requested product and a package containing the requested product as well as another product, what we call a “packagin...
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The Internet is not only a significant communication medium, it is also largely used as a channel of distribution. In the very beginning of the e-commerce era, most researchers and practitioners forecasted a sharp increase in Internet-based commercial applications, leading to a threat of existing business models. Already in 1980, Rosenberg and Hirschmann argued that in-home shopping could threa...
متن کاملAn Inventory Decision Model of BOPS Retailing Considering Cross-selling
Omnichannel retailing has been getting more and more attention as people’s buying habits become more diverse. BOPS (Buy-on-line, Pick-up-in store) is an important pattern of Omnichannel retailing which has significant impacts on a cross-selling effect and inventory decisions. This paper explores this implementation with cross-selling from a perspective of inventory management by developing and ...
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Along with the exponential growth of e-commerce activities, the world marketplace is undergoing a rapid transformation and retailing is one of the key areas of this revolution. In this paper, we introduce a concept called ‘cyberenhanced retailing’. Cyber-enhanced retailing is a paradigm that melds the advantages of e-commerce with the advantages of traditional physical retailing. The paper intr...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2004
ISSN: 1556-5068
DOI: 10.2139/ssrn.628505